http://promotions.bankofamerica.com/mbc/?cm_mmc=DEP-StudentBanking-_-vanity-_-DP01VN000Y_oncampus-_-NA#/intro_alt
I've taken a couple of advertising classes. This is a good campaign and it's perfect for the internet. There's so much information to get out there that to advertise for Bank of America, doing a print ad or billboard, or even a commercial is pointless. In this way it's being educational, interesting, and readily available without being in your face about it.
I was glad to see that the ad agency Organic, Inc. won first place at www.webaward.org. I don't really know anything about them, but I'll definitely keep my eyes open for them. Apparently they've won an impressive amount of awards this year, and you never know what may happen in the future.
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